Our Brands

Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

Chloé

Since 1952, Chloé has rejected the rigid rules of traditional high fashion. The iconic Paris fashion brand embraces freedom, lightness, and femininity. Chloé frames are romantic and ultra-feminine.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

David Beckham Eyewear

A curated range of sunglasses and optical frames inspired by David Beckham’s own style and global travels, designed in Italy.

Etnia Barcelona

Independent brand of eyewear who has created a wide range of colors and designs for everyone who wants to express him-or herself: Impersonality kills.

Eyezen Digital Lenses

Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your personal fashion sense.

Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic and most of all contemporary Gucci is now going a completely modern approach of what fashion is, re-establishing the rules for luxury in the 21st century.

Jimmy Choo

Jimmy Choo eyewear ranges from classical to provocative, with each design showcasing sophisticated detail. Jimmy Choo frames bring a touch of glamour and elegance to everyday life.

Kate Spade

Kate Spade’s eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Lightec

A combination of lightness and technology for immediate comfort: LIGHTEC optical frames and sunglasses are made entirely from stainless steel, with an exclusive screwless flex hinge system.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colours of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Miraflex

The essential choice in children’s eyewear, flexible and safe, Italian-made Miraflex glasses are BPA free, rubber free, latex free, hypo-allergenic & anti-bacterial, with no metal parts.

Nicole Miller

An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

Prodesign Denmark

Founded in Denmark in 1973, Prodesign eyewear is a brand centered around quality, function, and design. With comprehensive knowledge of optics, Prodesign frames are shaped and refined to fit your unique expression. Offering a variety of styles to choose from, their craftsmanship aims to give everyone a unique addition to their personal style through innovative eyewear.

Puma

The PUMA eyewear collection includes a range of sleek, modern eyeglasses and sunglasses styles for men, women, and children. Sturdy frames styles that vary from classic to sporty are perfectly suited to the office or the rec field.

Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

Silhouette

Silhouette is the leading manufacturer of high quality eyewear, with a strong focus on rimless design. A celebrated leader with a unique commitment to design and manufacture of sophisticated eyewear.

Steve Madden

Steve Madden is an iconic brand in footwear, bringing that style to eyewear. Inspired by rock and roll and his New York hometown, this eyewear encourages you to embrace individuality and authenticity. It’s trendy, edgy, and fashion-forward while keeping a playful side.

Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

Varilux X Series

Varilux® X Series™, featuring Xtend™ Technology, is Essilor’s most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

Wiley X

High Velocity Protection. Ranging from tactical to motorsport to safety, Wiley X is your go-to protection eyewear brand.

Frames & Lenses in Lincoln

Stylish Frames to Help You Look & Feel Great